Turmeric has gained popularity in the UK beyond the Indian population, driven by its health benefits and versatility in cooking. Here’s a breakdown of its usage:
- Health Benefits: Turmeric’s anti-inflammatory and antioxidant properties have made it a sought-after ingredient in health-conscious communities. Its potential to aid in digestion, immune support and joint health has contributed to its widespread adoption.
- Culinary Uses: Turmeric is no longer limited to traditional Indian cuisine. It’s now used in various dishes, from curries and soups to golden milk lattes and smoothies, appealing to diverse culinary interests.
- Market Trends: The UK turmeric market is expected to grow at a CAGR of 6.1% between 2023 and 2033, reaching a valuation of $278.4 million by 2033. This growth is attributed to increasing demand for organic and natural food ingredients, as well as the rising popularity of herbal products.
- User Demographics: While specific data on non-Indian users is limited, it’s clear that turmeric’s appeal extends beyond ethnic boundaries. Health-conscious individuals, foodies and those interested in alternative medicine are among the groups driving its popularity.
- Product Forms: Processed turmeric, including powders and supplements, remains the most sought-after form, accounting for approximately 78.4% of the global market.
- Industry Applications: Turmeric is used in various industries, including ¹ ²:
- Food and Beverage: Turmeric is a staple in many cuisines, particularly in Indian and Southeast Asian cooking.
- Pharmaceuticals and Dietary Supplements: Turmeric’s potential health benefits make it a popular ingredient in supplements and pharmaceuticals.
- Cosmetics and Personal Care: Turmeric’s antioxidant and anti-inflammatory properties are utilized in skincare products and cosmetics.
Overall, turmeric’s usage in the UK has expanded beyond the Indian population, driven by its versatility, health benefits and growing demand for natural ingredients.
